PRIVATE LABEL HARDWARE
We help Hobby Shops Grow.
What is Private Labeling?
Most businesses thrive off of return customers. Customers stop in to your shop, have a pleasant experience, and then continue to shop at your store for weeks, months, and hopefully, years to come. These customers are most valuable to stores, because not only will they continue to buy from you, but they will tell others how great your store is.
One of the best ways to retain customers, and increase profits, is Private Labeling. This is the process of selling someone else’s product, with your store’s logo on it. For example, Target sells a variety of branded snacks from companies like General Mills and Frito-Lay, but it also sell its own chips and crackers under the Archer Farms brand – Target’s private label brand.
Having your own Private Label Brand has numerous benefits, including:
- Increase Profit Margins
- Increased Customer Retention
- Control Over Price
- Control Over Branding
Think of it like this, any time a customer purchases a product with your logo on it, they will remember where they got it from, and will come back time and time again. As opposed to buying a Name Brand Part, which can be bought at any hobby store or on Amazon.